Strategic Communication Today: Current Challenges and Opportunities
On March 19-20 of this year, the International University of Management and Communication “Alterbridge” organized a scientific online conference on the topic – strategic communications today: difficulties and opportunities.
The mentioned issue is especially relevant in the conditions of the current pandemic. Once again, the strategic function of communication in the public or private sector has become clear. On the other hand, the interesting challenges and the opportunities offered by modern approaches in the field have been highlighted.
The event, divided into thematic sections, aimed to discuss research-based results in a discussion format with the participation of academic staff, young researchers and practicing specialists and to share international experience with each other.