PR forum: “Strategic communication in brand management”
On November 22, PR forum was held at the University of Alterbridge:
“Strategic communication in brand management”
✔️ The goal of the forum was to familiarize the audience with innovative approaches in the field of communication and its role:
▪️ in business
▪️ in branding
▪️ in marketing
▪️ in managing organizational changes
The speakers were:
▪️Alex Chikovani, Alterbridge lecturer, founder of strategic branding agency “LIVE”
▪️Keti Jaoshvili – co-founder and CEO of advertising company Edven
▪️Tamta Kalandadze – Business Development Manager of Clipart Media and Digital Communications Agency
✔️Forum facilitator: Mako Jaoshvili – Alterbridge professor PhD, communication expert, head of Alterbridge research activity center.
✔️ At the end of the meeting, the founders/co-founders of different businesses shared with us the way of their brand’s success:
▪️ Sandro Tavkhelidze – the founder of “Wempler” company.
▪️ Nino Chkhonia – the founder and chief designer of “Fafanaki”.
▪️Mako Tsirekidze – co-founder of “Skiji House”.
✔️Partners of the event were:
🔹 Gypsies club JPS Pharmacy – GPC Pharmacy
🔹 Blue ocean
🛍️ Partner organizations of the forum gifted our listeners with their branded items.