We agree that in the modern world, marketing and communication is a living process that has no boundaries and is nourished by development. To achieve the desired communication goals, a marketing mix is ​​created – 7P, which consists of the seven most thought-provoking and usable elements. By enhancing or modifying each of them, we might achieve access to a different audience and an even different strategy. The standard mix looks like this:

PRICE
PLACE
PRODUCT
PROMOTION
PEOPLE
PHYSICAL EVIDENCE
PROCESS

These parameters are not a guarantee of success. The given mix can be called a set of effective marketing tools, but the fact is, that the recipe is missing something. This fact was especially considered by the guru of our field and dot.com business expert, Seth Godin. The truth has been discovered, and the eighth P happened to be the “purple cow.”

During one of the family trips, Seth discovered that the movement of the animals seen through the window was an impressive sight, but only temporary. The cow by its very nature is quite dull, unattractive, and nothing special. It is logical that you will enjoy watching it less and less. Instead, what would it be like to see a “purple cow”? – Impressive, attractive, and memorable.

This is also the case with companies. The consumer market is quite wide and growing, there will be a place for everyone, however, you will be monotonous and already try the practice, if you act like a “purple cow” with basic research and communication strategy – it’s up to you.

If the title of the book and the name of the P itself seem ambiguous and you do not see any logical connection between the instrument and the purple cow, you are not alone. The author’s goal was to make an outrageous statement: “The essence of the purple cow is its uniqueness. “If the word ‘special’ P had started, we would probably have gotten away without using the idea of ​​a cow, but what would it be?”

The book teaches us how to conduct distinctive marketing, what the art of creating visible components of a product or service is, and why we should never fall within the established framework.

The customer loves, remembers, and cares about characteristic brands, unconventional approaches, direct communication.
Do not be afraid to create your own purple cow in a seemingly brown world. Remember, communication has no boundaries. #Be_Alter #Be Different