English
ქართული
The aim of the program is to teach the social media marketing, planning and effective use of advertisements and social media campaigns, strategic planning, preparation and management of the event, obstacles to the event and their elimination strategies, marketing concepts of the event.
The program also includes the study of information security management systems, risk assessment and prevention methods, analysis of the latest approaches to strategic management and modern methods of market research.
Upon completion of the program you will know:
- Mechanisms for planning and evaluating fundamental strategies
- Features of messaging style and media strategy development
- Methodology for using Big Data Analysis in information security tasks
- Risk reduction strategies and evaluation criteria of the measure taken
- Right and wrong steps in creating a social media campaign
By realizing the acquired knowledge in practice you will be able to:
- Identify problems through analytical reasoning and outline possible solutions
- Define communication goals and identify the target audience for communication campaigns and programs
- Analyze the current information security policy in the organization, to outline ways to use it in strategic communications Management
- Work on an event budgeting, make a calendar plan and rational decisions in critical situations
- Use social media for marketing purposes, in particular, increasing sales and raising awareness
The program includes the following teaching courses:
- Strategic Management of Digital Technologies
- Event Management
- Organization Management Technologies
- Strategic Communication
- Strategic Management
Program duration: 15 weeks (180 hours)
Tuition fee: 2100 GEL
Admission to the program is based on an interview.
Start date: March, 2021
Duration: 16 meetings, 47 hours
Tuition fee: 525 GEL
Schedule: 1 day a week from 19:00 to 22:00
Course description
Strategic management of digital technologies
Lecturer: Giorgi Kenchuashvili – Invited Lecturer, Master of Management
The aim of the course is to give the student extensive knowledge in the field of social media marketing, to teach how to use various social media channels for marketing purposes, to plan the effective use of advertisements, to plan social media campaigns.
After completing the course, you will know:
- The importance of social media marketing in the strategic planning of an organization
- Advertising and Email Marketing Planning Principles
- Right and wrong steps in creating a social media campaign
Start date: March, 2021
Duration: 16 meetings, 47 hours
Tuition fee: 525 GEL
Schedule: 1 day a week from 19:00 to 22:00
Course Description
Event Management
Lecturer: Tamar Zakariadze, Associate Professor
The aim of the course is to give the student qualified knowledge about the strategic planning, preparation and management of the event; in-depth study of the factors hindering the event and their elimination strategies, event marketing concepts.
After completing the course, you will know:
- Basic approaches to event planning and management and proven modern methods in concept development;
- Determinants of the purpose and target group, considering the purpose of the event;
- Risk reduction strategies and evaluation criteria of the measure taken.
Start date: March, 2021
Duration: 16 meetings, 47 hours
Tuition fee: 525 GEL
Schedule: 1 day a week from 19:00 to 22:00
Course description
Organization management technologies
Lecturer: Davit Leladze, Doctor of Public Administration, Associate Professor
The aim of the course is to fundamentally teach students the information security management systems, risk assessment and prevention methods, threats in the cyber world and ways of prevention; Help students to gain in-depth knowledge of the Service Management Standard in Information Technology.
After completing the course, you will know:
- Information security concepts, risks and mechanisms for their prevention;
- Gathering, sorting and processing information;
- The purpose of cyber security in the management of strategic communications
Start date: March, 2021
Duration: 16 meetings, 47 hours
Tuition fee: 525 GEL
Schedule: 1 day a week from 19:00 to 22:00
Course description
Strategic communication
Lecturer: Lela Abdushelishvili, Doctor of Education, Invited Lecturer
The aim of the course is to give students an in-depth knowledge of message generation and appropriate response mechanisms in the organization; Also, to teach students the principles of communication and the use of communication strategies to achieve organizational goals.
After completing the course, you will know:
- Principles and tools for producing effective strategic communication in an organizational environment;
- Mechanisms for the most comprehensive and complete transmission of information;
- Peculiarities of messaging style and media strategy development;
- Theories of interactive communication and relationship management in organizations.
Start date: March, 2021
Duration: 16 meetings, 47 hours
Tuition fee: 525 GEL
Schedule: 1 day a week from 19:00 to 22:00
Course description
Strategic management
Lecturer: Irakli Khvtisiashvili, Master of Social Sciences
The aim of the course is to give the student an in-depth knowledge of strategic management laws and the latest approaches, as well as modern methods of market research; To develop effective practical management skills.
After completing the course, you will know:
- Mechanisms for planning and evaluating fundamental strategies;
- Approaches to analyzing strategic processes and determining competitiveness;
- Concepts of market segmentation, target groups and their positioning for pricing policy;
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