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Alex Chiqovani

Aleks Chikovani is considered one of the earliest and most influential leaders in the field of brand strategy in Georgia. He is the founder of LIVE – Strategic Branding Agency, a Tbilisi-based consulting firm that is reshaping the branding ecosystem in the country.

Aleks has many years of hands-on experience in brand creation and development, with a strong emphasis on the human factor in branding. His approach is rooted in realistic, actionable, and long-term strategies that provide brands with clarity, differentiation, and emotional resonance.

His professional expertise is supported by an MBA from the Lancaster University Management School, specializing in corporate strategy and brand management. Aleks has over 20 years of experience in brand strategy, strategic communications, and marketing, and throughout his career he has collaborated with small, medium, and large companies across Georgia.

In 2007, he became the first lecturer in Georgia to introduce branding education at GIPA. Today, he continues to serve as an Associate Professor of Strategic Branding at GIPA.

Courses Taught

  • Strategic Branding

  • Brand Management

  • Brand Storytelling: Public Speaking, Communication, and Presentation Skills

Research & Publications

  • Co-author of the “Social Entrepreneurship Manual” (3rd edition, 2019) published by the Center for Strategic Research and Development of Georgia.

  • Contributor to “Turn Your Clinic Into a Brand – Management of a Dental Office”, the first Georgian publication covering outpatient dental management, approved as an academic textbook by the Academic Council of Tbilisi State University and the Georgian Dental Association.

  • “Be or Not to Be: A Strategic Question” – exploring brand purpose and the concept of the “Holy Idea” during crises (LinkedIn, 2020).

  • “What It Takes to Build a Brand — ‘What’s Inside the Pot Comes Out With the Ladle’” https://shorturl.at/9KEGU

  • “Julius — The Myth of Multitasking and Subjective Reality” https://shorturl.at/69FAo

  • “The Only Constant Is Change — I Change, Therefore I Exist” http://blog.radiogipa.ge/?p=5108

  • Article for HR HUB: “You Should Never Be Satisfied With Yourself — If You Think You’re Great, Something Is Wrong” https://shorturl.at/3Y6JC

  • Article for Entrepreneur.ge: “Five Skills Needed for Success in the 21st Century” https://shorturl.at/06jlI

Additional information is available on his LinkedIn profile.

Projects & Podcasts

“Aleks Chikovani’s Big Podcast” — a program focused on branding, strategy, differentiation, and the human factor in brand management, featuring conversations with leading figures from the local industry.

https://shorturl.at/43Wr1

Workshops Conducted

  • Fundamentals of Strategic Branding

  • Human-Centered Brand Creation

  • Brand Differentiation and Identity Development

  • Creative Direction for Brand Implementation

  • Personal Branding — https://www.youtube.com/watch?v=aQGx6dntKds&t=14s

  • Brand and Branding: A Smart Decision — https://www.youtube.com/watch?v=KxOEjrfG2q0&t=91s

  • Branding: Essence and Strategic Importance — https://www.youtube.com/watch?v=v0YEu5atZr4&t=156s

  • Word and Deed in Practice — https://www.youtube.com/watch?v=v4CdSe0Dqs0&t=44s

  • The Path of a Brand — From Birth to Longevity — https://www.youtube.com/watch?v=V0bx1g-TQzk

  • Brand Constant — Brand Maintenance and Thinking in Branding — https://www.youtube.com/watch?v=AZDB2jSOaSA

Research Interests

  • Human-Centered Branding

  • Actionable Brand Strategies

  • Brand Longevity

  • Psychological Aspects of Brand Management — Bra(i)nding