Mass Communication

The Bachelor’s Program in Mass Communication at Alterbridge University is designed in line with the latest requirements of the field. It includes both theoretical knowledge as well as practical and technological skills.

After completing the program, you will be able to:

• Plan and initiate effective communication strategies;
• Develop and implement advertising campaigns;
• Create, edit, and distribute information using the latest technologies;
• Become a skilled strategist for any company or organization and successfully position a brand according to its goals and objectives.

The annual tuition fee for the Bachelor’s Program in Mass Communication is 4,900 GEL. If you choose the program as your first priority, you will receive a 20% scholarship.

In case a student demonstrates high academic performance during the following semester, they will be able to retain this scholarship.

If you choose the program as your second priority, you will benefit from a 10% discount.

Qualification: Bachelor of Mass Communication

Code: 1980101

Program volume: 240 ECTS

Heads of the program: Mako Jaoshvili – Ph.D, Doctor of Biological Sciences; affiliated professor

Tamta Hager, Ph.D, Doctor of Mass Communication, Affiliated Assistant Professor

The purpose of the mass communication program

The aim of the program is:

• To impart academic understanding of the main directions, principles, functions, and specifics of mass communication to the graduate.
• To improve logical and critical thinking skills via written and verbal communication.
• To provide practical skills in the use of new communication technology and working on various communication platforms
• To gain the capacity to carry out professional duties in accordance with one’s own sense of social responsibility and ethical values.
• To allow them to autonomously choose their own learning and professional requirements.

Competencies and learning outcomes

Knowledge and Understanding

• Describes mass communication theories and concepts. Determines the form and content of communication.

skills

• chooses and arranges relevant topics. uses multiple search engines to look for information (in documents, databases, social networks, etc.).
• examines the information that was collected, determines the source’s validity, pinpoints the issue, makes a choice, and draws the right inferences.
• is effective in both conventional and internet media. independently produces and edits content for various mediums of media.
• utilizes contemporary technology to provide material in a digital setting to the target audience.
• Argumentative reasoning, information analysis based on feedback, and oral or written presentation of knowledge in Georgian or English.
• Quickly adapts to a multidisciplinary environment. Reviews issues in a complex manner and continuously develops competencies.

Autonomy and accountability

• uses the right to free speech and expression while adhering to media law. He adheres to the standards of professional ethics in all of his own operations. demonstrates personal accountability when doing professional duties.
• independently identifies one’s educational demands.

Field of employment:

Employment options include print media, radio, television, and online media, as well as public relations.

service; press center; information and advertising agencies; marketing firms; local and international organizations working in the sphere of media and communication; strategic communication service of public, commercial, and non-governmental organizations.