Mass Communication

Undergraduate Program

The mass communication bachelor’s degree at the University of Alterbridge is designed to meet the most recent demands of the field. It entails gaining theoretical, practical and technological knowledge and abilities.

You will be able to do the following after graduating the program:

– developing and implementing an effective communication strategy;

– creation and execution of advertising campaigns

– utilizing cutting-edge technology to create, modify, and distribute information;

– You will be an excellent strategist for any company or organization,  you will be able to position the brand effectively based on the responsibilities.

The yearly Tuition fee of the mass communication bachelor’s degree is 4900 GEL; however, if you choose the program as your first priority, you will receive a 20% discount.

If the student maintains a great academic performance in the next academic semester, he will be allowed to keep the scholarship indicated.

Qualification: Bachelor of Mass Communication

Code: 0321

Program volume: 240 ECTS

Heads of the program: Mako Jaoshvili – Ph.D, Doctor of Biological Sciences; affiliated professor

Tamta Hager, Ph.D, Doctor of Mass Communication, Affiliated Assistant Professor

198 Mass Communication

Exams to be taken at the unified national exams:

  • Georgian language
  • foreign language
  • history, mathematics, literature or civic education

For more information Call Number:

The purpose of the mass communication program

The aim of the program is:

  • To impart academic understanding of the main directions, principles, functions, and specifics of mass communication to the graduate.
  • To improve logical and critical thinking skills via written and verbal communication.
  • To provide practical skills in the use of new communication technology and working on various communication platforms
  • To gain the capacity to carry out professional duties in accordance with one’s own sense of social responsibility and ethical values.
  • To allow them to autonomously choose their own learning and professional requirements.

Competencies and learning outcomes

Knowledge and Understanding

  • Describes mass communication theories and concepts. Determines the form and content of communication.



  • chooses and arranges relevant topics. uses multiple search engines to look for information (in documents, databases, social networks, etc.).
  • examines the information that was collected, determines the source’s validity, pinpoints the issue, makes a choice, and draws the right inferences.
  • is effective in both conventional and internet media. independently produces and edits content for various mediums of media.
  • utilizes contemporary technology to provide material in a digital setting to the target audience.
  • Argumentative reasoning, information analysis based on feedback, and oral or written presentation of knowledge in Georgian or English.
  • Quickly adapts to a multidisciplinary environment. Reviews issues in a complex manner and continuously develops competencies.

Autonomy and accountability

  • uses the right to free speech and expression while adhering to media law. He adheres to the standards of professional ethics in all of his own operations. demonstrates personal accountability when doing professional duties.
  • independently identifies one’s educational demands.

Field of employment:

Employment options include print media, radio, television, and online media, as well as public relations.

service; press center; information and advertising agencies; marketing firms; local and international organizations working in the sphere of media and communication; strategic communication service of public, commercial, and non-governmental organizations.

Study Curriculum

  • Basics of communication
  • Introduction to mass communication and journalism
  • Professional ethics
  • Mass communication theory
  • Digital media literacy
  • Photojournalism
  • News journalism
  • Creative communication
  • Basics of public relations
  • Press
  • The art of public speaking
  • Analytical journalism
  • Multimedia technologies
  • Radio journalism
  • Specialized English
  • About Film documentary
  • Methods of social research
  • TV journalism
  • Copywriting
  • Digital media and communication
  • Psychology of mass communication methods of social research
  • Television journalism
  • The psychology of mass communication

Mass Communication Bachelor Program