The representatives of one of the biggest advertising agency „Clipart“ presented impressive and interesting concept in frames of working with Alterbridge team. The sides discussed the vision of communication with target audiences, the steps for brand communication strategy and effective techniques to reach concrete target audiences with main messages.
As a main priority was named to engage strategic communication Master’s program first flow students in the final stage of the communication campaign „Dare“. Also it is important to implement activities regarding the anniversary celebrations which take place in December 2020. This relates to the event which will be organized on 17th of December 2020 when traditionally is celebrated the birthday of PR Academy, also to one year anniversary of Alterbridge after receiving the authorization and also creating Christmas celebrating atmosphere for corporative clients.
2020-2021 academic year is more important to raise awareness regarding Alterbridge, because the teaching university is preparing to enroll new students flow on Bachelor and Master programs, also to reach students who will become Alterbridge students via mobility. Moreover to implement exchange and international study programs, to prepare second publication of scientific journal, to organize the scientific conference and educational forum in February-March, 2021.