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Business Administration and Digital Management
Alterbridge University’s Bachelor’s program in “Business Administration and Digital Management” meets contemporary educational standards, integrating theoretical knowledge with practical experience.
The program is focused on preparing a new type of specialist who possesses integrated knowledge of both business and digital technologies.
The program is designed based on labor market demands and ensures the competitiveness of graduates both locally and internationally. Upon completion, graduates can pursue employment in the public, private, or non-governmental sectors in specialist and mid-level management positions, or successfully launch and manage their own business.
Admission Prerequisites
The right to enroll in the Bachelor’s Educational Program in Business Administration and Digital Management is granted to citizens of Georgia who hold a full general education certificate, based on the results of the Unified National Examinations.
Program Objectives
The objective of the Bachelor’s program is to prepare a competitive specialist who masters the core areas of business administration — management, finance, accounting, and marketing — while also understanding the principles and technologies of digital management. Graduates will be able to comprehend contemporary business models and apply them effectively in the context of digital transformation, both locally and in international environments.
The program develops managerial and digital management skills, enabling graduates to analyze business processes based on data, utilize modern digital tools, make well-reasoned decisions, and plan strategic development. Additionally, the program fosters critical and creative thinking, professional ethics, and a sense of responsibility. It also prepares students for continued studies at the Master’s level.
Learning Outcomes and Competencies
Upon completion of the Bachelor’s Program in Business Administration and Digital Management, graduates will:
Understand contemporary business concepts, trends, and the impact of digital transformation on business.
Learn to analyze the business environment based on data and develop practical recommendations for organizational improvement.
Evaluate the opportunities and challenges of applying digital technologies and modern business models. Acquire practical skills in resource management, leadership, and teamwork. Implement practical and research projects using modern technologies. Be able to clearly present ideas and communicate effectively on problem-solving, both with specialists and broader audiences. Act in accordance with professional and ethical standards and take responsibility for decisions made. Recognize their own development needs and be prepared to continue learning and professional growth.
Employment Opportunities
Graduates of the Bachelor’s Program in Business Administration and Digital Management have broad employment opportunities in the public, private, and non-governmental sectors, as well as in Georgian and international companies where demand for digitally skilled specialists is growing.
Upon completing the program, graduates are ready to take on specialist and mid-level management positions, where they will be able to manage business processes, perform data-driven analysis, and apply modern digital technologies. The knowledge and practical skills acquired also give them the ability to create and effectively manage their own business in a digital environment.
Academic Staff
The academic staff of Alterbridge University’s Business Administration and Digital Management program is composed of a team of professionals who offer students practical, innovative education tailored to the demands of the modern market. The program involves both representatives from the academic sphere and practicing specialists from the business and digital industries, making the learning process even more diverse and grounded in real-world experience.
Their knowledge and experience help students not only deepen their theoretical foundations but also develop the skills necessary in a modern business environment — strategic thinking, leadership, effective use of digital technologies, and practical decision-making.
Principles of Digital Technologies
Practical English Language Course (B1/B2)
Fundamentals of Artificial Intelligence (AI)
AI (Artificial Intelligence) and Business
Public Relations (PR) in the Digital World
Special Course in Georgian Language
Calculus for Business
Fundamentals of Business
Principles of Economics
Fundamentals of Management
Legal Environment of Business
Statistics in Business
Financial Accounting
Managerial Accounting
Fundamentals of Finance
Fundamentals of Marketing
Business Ethics and Corporate Social Responsibility (CSR)
Innovative Entrepreneurship and Startup Management
Project Management Based on PMI Standards
Research Methods in Business
Leadership and Human Resource Management in the Digital Environment
Operations Management
Digital Marketing and E-Commerce
Business English
Digital Product Management
Strategic Management
Digital Transformation and Business Sustainability
Corporate Finance
International Business
Introduction to Financial Management
Banking
Insurance
Financial Institutions and Markets
Organizational Behavior
Fundamentals of Risk Management
Digital Branding
Advertising, Media, Consumer Behavior, and Sales Management
Fundamentals of Taxation
Fundamentals of Investment
Fundamentals of Auditing
Internship
Bachelor’s Thesis
